In a recent article published by Martha Stewart, editor Heather Bien interviewed Rachel Cho to discuss the 2024 floral wedding trends for this year. The feature explores the increasing popularity of dramatic elements, sustainability, and vibrant colors in floral arrangements, offering an insightful perspective on the evolving landscape of wedding florals.
Flowers are a major part of the wedding planning process, and each year, new trends emerge in wedding floral design. In 2023, we saw less greenery, smaller arrangements, and simple floral choices, but wedding planning experts are predicting a “more is more” year for wedding florals in 2024. From more color to more sustainability, weddings this year are going to focus on creating rich looks with less waste. There will be drama, color, and layers, but much of it will come from a focus on using what’s in-season and what can be sourced locally.
Saturated colors coordinated with colored glass and vessels. There are so many options these days between colored glass, candles, and of course flowers. We’ve been loving the trend of combining and pairing strong colors together with vessels and botanicals.
Incorporating fruits and vegetables. We love working with anything fresh! So incorporating juicy fruits and vegetables with colorful florals brings comfort and warmth to a design.
Using lots of colors. Layering color over more color has been a strong trend and we believe will continue through 2024. Gone are the nudes, pastels, and pale pinks. We are wanting more and more color.
Using lots of texture. We always incorporate lots of texture into our arrangements, but some of our clients have a sole focus on texture, meaning, not too many face flowers, but using tons of fillers to create that ethereal look.
Featured in Martha Stewart: These 2024 Wedding Flower Trends Will Inspire Your Own Nuptials
Design & Floral: Rachel Cho Floral Design
