A wedding is a time for joy and celebration, a day when we want our surroundings to reflect the beauty of a life begun together. Flowers are a natural part of that, and we’ve all seen wedding floral designs that transcend the ordinary to become truly luxurious. But what does that mean? It’s easy to feel that luxury is one of those you’ll-know-it-when-you-see-it kind of things, impossible to truly define. However, when it comes to wedding flowers, luxury stems from a combination of three critical factors:
The flowers: A luxurious wedding design uses only the most premium and rare blooms. It’s as if you’re cooking a gourmet meal. Using the freshest and best ingredients produces the finest flavor—when you skimp on the ingredients, the end result suffers. Likewise, composing your floral design of the very best flowers available is the essential foundation for luxury. Think phalenopsis, dedrobium, cattelya, cymbidium, peonies, garden roses, lilies of the valley—adding rare, high-end flowers to your design adds vibrancy and sophistication. The orchids cascading abundantly from these suspended centerpieces exude luxury in a way that another type of flower might not.
Artistry and process: Starting with premium flowers is just the first step. Figuring out how they should be put together to capture the look, feel, and the emotion of the event in a way that is tailor-made to the couple’s venue is a complex process of collaboration that ideally results in a design that is impactful and yet organic to both the time and place. For high-end luxury designs, this means working with fabricators to construct the concepts for unique elements and to incorporate flowers into those elements for breathtaking end results. For example, this billionaire’s wedding literally covered the existing structure with flowers, climbing the walls, wrapping columns, and adorning ceilings. The technical brilliance behind this feat is at least as impressive as the lavish blooms themselves.
Scale: The final element of luxurious wedding flowers is scale. The flowers in such a design have been used to convey a sense of grandeur, to fill the senses with beauty. For example, the flower-covered ceiling at Casey Reinhardt’s wedding gives you the sense of enchantment and romance. Likewise, the gorgeous arrangements spilling out of every window ledge, topping pillars, and framing the arched entryway of the church at Pippa Middleton’s wedding, as well as the larger floral installations reaching up toward the vaulted ceiling, transformed the space into a lovely indoor garden while accenting the features of the historic church.
At the end of the day, it’s the synergy of these three factors that produces a truly luxurious design. At Rachel Cho Floral Design, we work with our clients every day to craft floral designs that combine quality, artistry, and expertise to express their unique vision. We strive to provide top-notch customer service from our first design conversation until the last bloom is in place. Contact us today to find out how we can help you.
